Company Information

    Trove was founded on January 2012. The company is based in Brisbane, CA, USA . The number of employees in Trove is less than 100. Trove is a california-based company that builds and operates resale programs for brands.

    Here is how Trove describes itself: "We do the hard work behind Circular Shopping. Get access to a new consumer behavior. See the Cycle of Circular Shopping and our Partnerships."
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          Funding & investors

          Trove has received 4 rounds of venture funding. The total funding amount is around $34.9M.

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                    News

                        Trove - Blog

                          • The Room Podcast: Andy Ruben of Trove on Empowering and Rethinking Sustainable Consumption

                          • In the Season 4 finale of The Room Podcast, Madison and Claudia sit down with Andy Ruben, Founder and CEO of Trove, an end-to-end technology and supply chain platform, unlocking second-hand shopping for your favorite brands. Before founding Trove, Andy served on the senior leadership team at Walmart, including the role of Chief Sustainability Officer. A […]The post The Room Podcast: Andy Ruben of Trove on Empowering and Rethinking Sustainable Consumption appeared first on Trove.
                          • The Next Wave of Resale: Why We Believe Brands Will Drive the Second Wave of Secondhand

                          • It’s hard to miss the growth and success of independent used good marketplaces with public offerings and private rounds valuing many at over $1B. However, the trend that has been more subtle (until now) is the move by retailers and brands to embrace the resale category and launch their own offerings directly. Here we share […]The post The Next Wave of Resale: Why We Believe Brands Will Drive the Second Wave of Secondhand appeared first on Trove.
                          • Resale Stays Hot as Platform Powering Lululemon Valued Over $200 Million

                          • Trove Recommerce, a maker of online platforms for brands such as Lululemon and Patagonia to sell used goods, raised $77.5 million from investors trying to get in on the hottest part of the apparel market. The Series D round, led by G2 Venture Partners, brings the company’s total funding to $122.5 million, Trove said. The investment increases the […]The post Resale Stays Hot as Platform Powering Lululemon Valued Over $200 Million appeared first on Trove.
                          • Trove Secures $77.5 Million Series D Funding Round, Led by G2 Venture Partners

                          • Company Accelerates Expansion as Demand for Branded Recommerce Surges BRISBANE, Calif.–(BUSINESS WIRE)–Trove, the market leader in branded recommerce powering circular shopping for lululemon, Patagonia, REI, Nordstrom, Levi’s, Eileen Fisher, Arc’teryx and other leading brands, today announced that it has closed a $77.5 million Series D funding round led by G2 Venture Partners, bringing Trove’s total […]The post Trove Secures $77.5 Million Series D Funding Round, Led by G2 Venture Partners appeared first on Trove.
                          • Nobody Agreed With This Founder’s Plan. Here’s How He Pivoted to Fast Growth Anyway

                          • For its first few years, Andy Ruben’s company was called Yerdle, and it was an online swap meet. It did fine–not great, but fine. Ruben had a gut feeling it could be better, but the rest of the company didn’t agree. Dozens of employees left, and Ruben considered stepping down as CEO. Left with a […]The post Nobody Agreed With This Founder’s Plan. Here’s How He Pivoted to Fast Growth Anyway appeared first on Trove.
                          • NEMO, REI, Cotopaxi Partner to Create Used Gear Network

                          • REI, Cotopaxi, NEMO, and Trove are starting a used gear pilot program, where consumers can trade in gently used gear for resale. “We build products to last, and this program will keep good gear out of the landfill,” said Theresa Conn, NEMO’s Global Distribution and Sustainability Manager. “To accelerate change, our industry needs to collaborate. That’s why […]The post NEMO, REI, Cotopaxi Partner to Create Used Gear Network appeared first on Trove.

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