Company Information

    ATTN: was founded on January 2014. The company is based in Los Angeles, CA, USA . The number of employees in ATTN: is less than 100. Attn: is a content network that helps young people understand and impact the world around them.

    Here is how ATTN: describes itself: "Entertainment that informs."
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          Funding & investors

          ATTN: has received 3 rounds of venture funding. The total funding amount is around $37.1M.

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                        ATTN: - Blog

                          • CANDLE MEDIA ACQUIRES ATTN:

                          • LOS ANGELES & NEW YORK – Candle Media (“Candle”), the next-generation media company run by Kevin Mayer and Tom Staggs, today announced the acquisition of ATTN:, a leading purpose-driven, social storytelling company.Candle will help provide scale, capital and expertise to accelerate ATTN:’s growth as they continue to create original content for Gen Z and Millennials across social media, network television and streaming services, in addition to growing their publishing, brand studio, creative strategy and agency services, including a first-of-its-kind TikTok Studio that supports brands and influencers looking to engage new audiences on the platform. ATTN:’s Co-Founders, Matthew Segal and Jarrett Moreno, and ATTN:’s existing senior management team will continue to oversee ATTN:’s day-to-day operations, original content, production and studio work. The transaction is expected to close within thirty days.Kevin Mayer & Tom Staggs, Co-Chairmen and Co-CEOs of Candle, said: “ATTN: has a deep, digital-native understanding for how to cut through the noise and reach today’s audiences through engaging content on social media. We are excited for them to join Candle and provide the benefits of their talented team’s expertise across our brands and franchises.”Matthew Segal and Jarrett Moreno, ATTN:’s Co-Founders, said: “ATTN:’s mission has always been to use creative and clever storytelling to make important issues more digestible for mass audiences. Partnering with Candle and their growing, talented team of creators will allow us to further this mission in a whole new way, accelerating our growth and reaching even more people with what we create.”Since launching in 2014, ATTN: has been the leading media company to bridge entertainment with topical issues to explain the world around us. They are leaders when it comes to reaching young people who want context on the issues and conversations that matter to them, specifically Gen Z and Millennial audiences who consume content on social media. They have created original series for Facebook, Instagram, TikTok, YouTube and Twitch, as well as for networks including ABC, NBC, CBS, MTV, Freeform and Discovery and streaming services like Hulu and Apple TV. ATTN:’s brand studio and creative agency have worked with some of the world’s most iconic brands including Amazon, Ford, Google, Intel, Mattel, P&G, Target and T-Mobile.Last year, ATTN: launched a TikTok Studio to empower brands and influencers with end-to-end creative, strategy and production solutions on the platform, including TikTok themselves, who tapped ATTN: in a year-long partnership to run their social good account, TikTok for Good, which was recently renewed for a second year. ATTN: has been named among Fast Company's most innovative companies and recognized with multiple awards for their original series, branded videos, creative campaigns and TV specials. ATTN was represented by Raine and Sidley Austin in today’s transaction.About Candle MediaCandle is an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises that is built for the digital age. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.About ATTN:ATTN: is a media company that bridges entertainment with topical issues to explain the world around us. We are leaders when it comes to reaching people who want context on the issues and conversations that matter to them. 
                          • ATTN: Collaborates with Jessica Biel and Michelle Purple’s Iron Ocean Productions to Release Company’s First Batch of Podcasts on Audible

                          • 3-Part Audio Documentary, The Lost Olympians, to Premiere Exclusively on AudibleATTN: Also Creating a Second Podcast for Audible, Bizarre HistoryATTN: and Iron Ocean Productions, Emmy Award nominated Actress Jessica Biel and Michelle Purple’s production company, have teamed up on a new podcast titled The Lost Olympians that will premiere exclusively on Audible in The Lost Olympians is the first podcast produced by ATTN:, the digital media company known for reaching Gen Z and Millennial audiences on social media with premium video content. ATTN: and Audible are also collaborating on a second podcast, titled Bizarre History.The Lost Olympians is a 3-part audio documentary that tells the story of Lesley Cairns, one of the best swimmers in the world, whose chance to compete on the world stage was stolen by the political forces of Apartheid in 1970’s South Africa. Interwoven throughout Lesley’s story is the history of the construction of Apartheid and how the effects of the devastating policies still ripple through society today. The Lost Olympians is narrated by Patrick Cairns and executive produced by Jessica Biel and Michelle Purple for Iron Ocean, Matthew Segal and Jarrett Moreno for ATTN: and Matt Fabbri and Patrick Cairns for 1310 Productions.“For the past six years we have used short and mid-form video to tell interesting and important stories everywhere from Instagram to TikTok to streaming and broadcast,” said ATTN: Co-Founder Matthew Segal. “We’re thrilled to be working alongside Audible and Iron Ocean in the podcast space and know this story, with its compelling historical and justice themes, will resonate deeply with listeners.”“We are excited to continue creating female driven content and to launch Iron Ocean into the podcast world with this incredible story,” said Jessica Biel. “We are so proud to be working with ATTN: and Audible to bring Lesley’s story to life and to share it with listeners around the world,” added Michelle Purple.Bizarre History will be an 8-episode audio series that takes listeners on a journey through history to explore the origins of favorite pastimes, cultural traditions, and societal norms and examines how they became commonplace - and what they say about our society and culture today. From the surprising origin of the Caesar salad (Tijuana!) to the connection between Hollywood’s Golden Age and the development of waterproof mascara, Bizarre History will uncover the untold stories about the most ubiquitous, and often overlooked items, in our everyday life.About ATTN:ATTN: is a media company and creative agency that bridges entertainment with topical issues to explain the world around us. We are leaders when it comes to reaching people who want context on the issues and conversations that matter to them.About Iron Ocean Productions:Jessica Biel and Michelle Purple formed Iron Ocean Productions with the mission to create original content and a platform that enhances strong female voices for all audiences. Most recently the shingle produced Freeform’s record-breaking unconventional 90s thriller “Cruel Summer.” The show was Freeform’s most watched series debut ever and also won a HCA Award for "Best Cable Drama Series" this year. The series is set to go into production on season two this Fall.Currently, crime anthology series “The Sinner” is airing its fourth season on USA with the finale on December 1, 2021. The series has previously enjoyed three seasons prior with Biel starring in season one, which garnered her Emmy, Golden Globe and Critic’s Choice award nominations for Best Actress as well as nominations for both her and Purple as series executive producers.Up next for Iron Ocean is Hulu’s true-crime limited series, “Candy,” in which Biel will also star in the titular role of “Candy Montgomery.” The limited series is based on the true story of Candy Montgomery, who killed her friend Betty Gore with an ax. Production is expected to commence this Fall.In 2020, Iron Ocean inked a two-year first-look deal with Paramount Television Studios. The deal covers scripted television projects. Prior to this, the production company had Facebook Watch’s “Limetown” in which Biel starred opposite Stanley Tucci. The show premiered in Fall 2019 to over 10 million viewers in the first 72 hours. Earlier this Fall, Biel and Purple were included in Variety’s prestigious TV Producers Impact Report.About Audible, Inc.:Audible, Inc., an Amazon.com, Inc. subsidiary (NASDAQ:AMZN), is the leading creator and provider of premium audio storytelling, offering customers a new way to enhance and enrich their lives every day. Audible content includes more than 600,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. 
                          • Mattel Brands Barbie and UNO Launch TikTok Channels

                          • Today, Mattel, Inc. announced Barbie has joined TikTok’s creator community to grow the brand’s already influential mark on pop culture, with another way for fans to engage with beloved characters. Joining Barbie, the number one card game globally, UNO will debut on the platform, with the freedom to play, get personified, bend the rules, and bring people together through multi-dimensional entertainment that lives beyond the toy aisle.Following the debut of Barbie’s latest animated musical, Barbie: Big City, Big Dreams, the brand’s TikTok channel will feature lead characters from the special, along with other characters from the Barbie universe. Through the use of signature first-person Barbie narrative with a commitment to creating a presence that represents the interests of the TikTok community, the brand will reach new audiences and further fan affinity on the most coveted social media platform.Following Barbie’s debut, UNO will launch their own channel timed to the brand’s 50th-anniversary celebration which launches later this week.“As a leading global toy company, we knew it was essential to debut Mattel brands on TikTok in a unique and authentic way that will further engage our multi-generational audience and expand our brand footprints,” said Isaac Quiroga, Vice President of Digital Engagement, Mattel. “Bringing our incredibly powerful brands to TikTok gives us the exciting opportunity for Barbie to take on a new role as a TikTok creator and for UNO to create a culture bending narrative true to its brand identity, timed to its 50th-anniversary celebration.”To bring Barbie and UNO TikTok channels to life, Mattel tapped ATTN:'s new TikTok Studio to support strategy and content creation for the platform, bringing these iconic brands to a whole new generation, creating fun and unique content that drives engagement, connection, and sustained brand affinity."We are honored to help bring iconic brands like Barbie and UNO to new audiences on TikTok," said ATTN: 's COO Taryn Crouthers. "With over 15 billion views on #Barbie and #UNO content before launching, our TikTok Studio is working hand in hand with Mattel to bring these brand's ethos to life through fun, creative and inspiring content that resonates across generations."About Mattel: Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.About ATTN:ATTN: is a media company and creative agency that bridges entertainment with topical issues to explain the world around us. We are leaders when it comes to reaching people who want context on the issues and conversations that matter to them.
                          • ATTN: and Chime Premiere “Hotline Cha-Ching,” New Comedy Series Hosted by Tiffany Haddish

                          • Social Series Makes Informative Financial Guidance Funny and Approachable for a Younger GenerationWatch the Trailer HereListening to financial advice is tough and the people explaining it aren’t always the most engaging or approachable. ATTN: and Chime have partnered to tackle this problem with a new social series titled “Hotline Cha-Ching” that makes financial literacy and day-to-day budgeting advice funny and digestible for a younger generation. The new series is hosted by acclaimed actress, comedian and producer Tiffany Haddish and premieres across ATTN:’s social channels on October 11, 2021.In “Hotline Cha-Ching” Tiffany Haddish gives viewers the real-talk on finance, dishing advice and stories from her life that have shaped how she handles money, and the goals associated with it. She unpacks salary negotiation tips and the do’s and don’ts when trying to budget and financially plan for the future. You can watch the series trailer here which features an actual hotline, 1-800-Chime-Line, that people can dial into to leave Tiffany messages with their own financial questions. Throughout each subsequent episode, Tiffany will be answering messages from the recordings and riffing advice from her own personal experiences. The series is written by ATTN: and co-produced by Ms. Haddish and directed by Chris Spencer."As someone who came to understand finances a little later in life, through my own false starts and lessons learned, I really believe we can and should make financial literacy approachable and accessible for young people. Together with ATTN: and Chime, we want young people thinking about their money early, and maybe laughing a little bit too!" said Tiffany Haddish.“Few things are more empowering than having a good understanding of how to budget and save your own money, and yet, for most young people, financial advice feels boring and confusing,” said ATTN:’s COO Taryn Crouthers. “Together with Chime and Tiffany, we’ve created something hilarious and relatable that will help young people make wise financial decisions for their future.”“People think about money all the time. They have so many questions and often feel alone and overwhelmed; this is hard stuff. We want to help them have open and honest conversations about money so they know they aren’t alone,” said Chime CMO Melissa Alvarado. “Together with ATTN: and Tiffany Haddish, we want to give them actionable and relatable advice they can use to start taking control of their financial lives.”About ATTN:ATTN: is a media company that bridges entertainment with topical issues to explain the world around us. We are leaders when it comes to reaching people who want context on the issues and conversations that matter to them. About ChimeChime, the largest and fastest-growing consumer fintech in the US helps members avoid hidden fees, get paid early, save money automatically, and achieve financial peace of mind. Chime works closely with its bank partners, The Bancorp Bank and Stride Bank, N.A., Members FDIC, to offer a Spending Account, optional Savings Account, Chime Visa ® Debit Card, Chime Credit Builder Visa® Credit Card, and a powerful mobile app that gives members complete control of their finances. The Chime mobile app is available for iPhone® and Android devices and has been featured as one of the top-rated Money Management apps in the App Store. For additional information please visit chime.com.   
                          • ATTN: and Palette Media, Premier TikTok Management Company, Form Commercial Partnership to Launch Original Series and Brand Deals with TikTok Stars

                          • ATTN: is announcing a commercial partnership with Palette Media, a TikTok-focused management and marketing company that represents some of the biggest stars on the platform including Chrissy Chlapecka, Matthew Taylor and Jax James Ajueny, to create original TikTok series, as well as to further connect talent to brand supported content on the platform. Palette’s impressive roster has over 152M total TikTok followers and produces content that is viewed over 1.4B times a month. Earlier this year, ATTN: announced a TikTok studio dedicated to supporting and servicing brands and creators looking to connect with young people on TikTok by building a presence on the platform and who see the opportunity of the platform as a marketplace.Under the new initiative, ATTN: will have first-look access to Palette's roster of clients to develop original IP on TikTok as well as on other platforms, streaming services and networks. ATTN: will also cast Palette clients in previously announced brand partnerships with clients of ATTN:’s new TikTok Studio, as well as in projects ATTN: is creating directly for TikTok. Under the deal, ATTN: will further align its brand studio with Palette’s roster, in which ATTN: will provide creative development and production services for deals Palette's roster strikes with advertising partners. As Palette talent continues to create longer form content and build audiences outside of TikTok, ATTN: and Palette will also develop original series for social and streaming. They'll focus on creating series that tackle provocative topics that matter to Gen Z, such as sex and relationships, disinformation on social media, gender roles and self-care.“We’re thrilled to be partnering with Palette to empower mission-driven talent to tap into the creator economy on TikTok, via both original content creation and alongside the brands our studio is working with,” said ATTN: Co-Founder Matthew Segal. “It’s refreshing to see this generation of digital creators receiving the kind of management previously reserved for talent in more traditional sectors of entertainment. Palette is at the forefront of that movement.”“This partnership with ATTN: will accelerate Palette’s ability to propel TikTok’s biggest names to the next level of their career. We can connect them to premium content and production opportunities like never before, as well as unique ways to monetize their followings with the brands that are already leaning on ATTN: for their TikTok expertise,” said Joshua DeAngelis, Palette’s Head of Talent. ATTN: and Palette have already begun co-developing new campaigns that target Gen Z on behalf of brands that understand the potential of the platform. U.S. Influencer marketing has grown more than 30 percent in the last year as brands and marketers alike all flock to reach Gen Z on coveted platforms such as TikTok. E-Marketer estimates influencer marketing will be a nearly 3.7 billion dollar market in 2021.  Earlier this year, TikTok themselves tapped ATTN: to run their TikTok for Good channel in a year-long partnership that gives ATTN: the keys to the official @TikTokforGood account, TikTok's global social impact content hub, to create daily content and videos, live streams and celebrity takeovers, all about societal topics and issues that are important to the TikTok community. ATTN: is responsible for managing the account's brand development, voice, editorial programming and video production in addition to Creator and/or Non-Profit Matching[2]  – all to promote learning and awareness across a wide range of topics the TikTok community cares about - from environmentalism to animal welfare to heartwarming humanity. In just a few months, ATTN: has powered the @TikTokForGood account to grow its following by 95X.About ATTN:ATTN: is a media company that bridges entertainment with topical issues to explain the world around us. We are leaders when it comes to reaching people who want context on the issues and conversations that matter to them.About Palette Media:Palette is a management and marketing firm that is defining the creator and brand experience across TikTok. We believe digital creators require the same level of attention cultural icons in other areas of entertainment have come to expect. Our marketing division has been the agency of record for brands like Quibi, Sabra and Biden For President.
                          • ATTN: Launches TikTok Studio

                          •  Partners include Unilever, TikTok, Madewell, Google, MTV and moreNew Division Connects Brands with Strategy, Content, and Creators on TikTokATTN: has announced a new studio that provides consulting, creative and production services for brands who understand the power of TikTok and want to reach dynamic and diverse audiences on the platform.ATTN: has recently signed deals with several blue chip brands to develop and build their TikTok strategies. ATTN: is working with Unilever Entertainment, Unilever’s global in-house pop culture studio, to craft TikTok content for Unilever brands such as Murad Skincare. In addition, ATTN: launched a Tiktok channel for TikTok itself, an influencer campaign for Madewell and is working with Google, and MTV on co-branded TikTok campaigns. As the go-to agency supporting brands’ TikTok strategies, ATTN:’s new studio provides platform best practices, content production, creator and influencer matching, community management, paid media, insights and more. These consulting and creative strategies are fine-tuned to help brands show up on the platform organically, with a mix of content that sparks conversation, improves brand perception, and drives sales.“TikTok has revolutionized how people are consuming content, engaging with their favorite creators and even how they are discovering and buying new products,” said Taryn Crouthers, ATTN:’s COO and a leader of the new TikTok studio. “ATTN: has fully embraced the platform from a business mindset and as consumers personally. We are thrilled to now be able to share this expertise with our brand partners to help them connect with young people and find success on the platform.”“We’ve partnered with ATTN: previously, on our award-winning series Girls Room created by Lena Waithe, and have been incredibly impressed with their ability to craft powerful, ‘audience first’ content,” said Kelly Mullen, Global Head of Unilever Entertainment. “So we’re delighted to now collaborate with them on TikTok.”TikTok tapped ATTN: to manage their TikTok for Good channel earlier this year in a year-long partnership that gives ATTN: the keys to the official @TikTokForGood account, TikTok's global social impact content hub, to create daily videos, monthly livestreams and more. Content centers around topics the TikTok community cares about – from environmentalism to animal welfare to heartwarming humanity. ATTN:’s soup-to-nuts approach includes content strategy, editorial programming, video production, and creator and non-profit matching. In just a few months, ATTN: has grown the following of the @TikTokForGood account by 50x."ATTN: continues to demonstrate a strong understanding of our platform and what resonates with the TikTok community," said Bryan Thoensen, Head of Content Partnerships, TikTok. "We're excited to partner more deeply with ATTN: around the launch of a dedicated studio to help brands develop their TikTok content strategy, and we look forward to seeing even more informative videos that further enrich the platform."Since the start of the pandemic last year, TikTok has grown rapidly been the fastest growing social media platform in the U.S., especially among Gen Z and Millennials. ATTN: has quickly become the go-to resource for partners looking to develop a TikTok presence that is authentic and impactful.ATTN: has been the leader in reaching young people across social media platforms with entertainment that informs since 2014. With a laser-focused approach to making platform-specific content, from Facebook to Instagram to YouTube, ATTN:’s content has garnered some of the highest engagement in the industry, and TikTok has been no exception. In 2021, ATTN:’s own TikTok videos are averaging 800k organic views per video.  About ATTN:ATTN: is a media company that bridges entertainment with topical issues to explain the world around us. We are leaders when it comes to reaching people who want context on the issues and conversations that matter to them.

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