Company Information

    AppLovin was founded on March 2012. The company is based in Palo Alto, CA, USA . The number of employees in AppLovin is less than 1000. Applovin fuels the growth of many of the world s most popular mobile games and game studios.

    Here is how AppLovin describes itself: "AppLovin's global technology platform provides developers the most powerful, integrated set of solutions to grow their businesses - all in one place."
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          Funding & investors

          AppLovin has received 5 rounds of venture funding. The total funding amount is around $1385M.

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                    News

                        AppLovin - Blog

                          • Running Direct-to-Advertiser Campaigns with MAX Direct Sold

                          • AppLovin’s MAX — a versatile monetization solution with the most competitive and diverse programmatic auctions for in-app inventory — now supports Direct Sold campaigns. Direct Sold provides publishers the ability to set up and report on several different campaign types, but the ones we’re focusing on here are direct-to-advertiser campaigns — campaigns that are negotiated […]The post Running Direct-to-Advertiser Campaigns with MAX Direct Sold appeared first on AppLovin.
                          • Introducing MAX Direct Sold

                          • In the world of mobile ad mediation, programmatic advertising has become an industry standard, on track to earn an estimated $141.96 billion in total digital ad spend by 2023. However, sometimes a more customized approach to selling your ad space is necessary. For instance, publishers might find a time where they’ll need more control over […]The post Introducing MAX Direct Sold appeared first on AppLovin.
                          • Q&A: Optimizing Growth and Monetization Through Robust Ad Supply

                          • Two ad tech pros chat AppLovin’s Head of Demand for EMEA and Americas, Meagan Martino, sat down with Twitter Senior Product Marketing Manager Ali Afshar at MAU Vegas 2022 to discuss the mobile ads space – namely, how AppLovin and Twitter are partnering up through the AppLovin Exchange (ALX) and Twitter Audience Platform (TAP) to […]The post Q&A: Optimizing Growth and Monetization Through Robust Ad Supply appeared first on AppLovin.
                          • Indie Devs: How to Avoid these 4 Common Mistakes

                          • When passionate, driven indie developers decide to turn their hobby into a career, making a great app gets a lot more complicated. Here are some of the most common mistakes and how you can avoid them. The post Indie Devs: How to Avoid these 4 Common Mistakes appeared first on AppLovin.
                          • How to Write an Effective App Store Description

                          • How do you write an app store description to make your app stand out from the crowd? Read on for tips to help you write a compelling app store description and get prospective customers installing your app.  Does anyone even read app store descriptions? Yes, in fact. Your app description is second only to the […]The post How to Write an Effective App Store Description appeared first on AppLovin.
                          • Getting Started with Hybrid Monetization

                          • What is the best strategy for creating a consistent revenue stream and driving your app’s growth? One answer is hybrid monetization, which combines in-app purchases (IAP) and in-app ads (IAA) to maximize profits. Read on for tips to help you build and drive your own hybrid monetization strategy. Getting started: Understand your audience through data […]The post Getting Started with Hybrid Monetization appeared first on AppLovin.

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