Company Information

    AppLovin was founded on March 2012. The company is based in Palo Alto, CA, USA . The number of employees in AppLovin is less than 1000. Applovin fuels the growth of many of the world s most popular mobile games and game studios.

    Here is how AppLovin describes itself: "AppLovin's global technology platform provides developers the most powerful, integrated set of solutions to grow their businesses - all in one place."
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          Funding & investors

          AppLovin has received 5 rounds of venture funding. The total funding amount is around $1385M.

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                        AppLovin - Blog

                          • How to Build Superior User Experience with MAX’s Ad Review

                          • A single, malicious ad creative can sabotage app monetization, accelerate user churn, and cause negative reviews to pile up. Developers armed with the right solution, however, can gain insight into their users’ ad journey and protect the user experience with their app. MAX’s Ad Review does exactly this—helping developers automatically detect, monitor, and prevent user […]The post How to Build Superior User Experience with MAX’s Ad Review appeared first on AppLovin.
                          • Using Waterfall Segmentation to Optimize User Targeting

                          • No two users are the same and publishers know that delivering the right ad to the right audience at the right time is crucial in driving strong engagement and maximizing revenue. And now, we’ve recently added new features to MAX that give you even greater control over your monetization to and more effectively target your […]The post Using Waterfall Segmentation to Optimize User Targeting appeared first on AppLovin.
                          • Must-Know KPIs for Measuring Your Mobile App’s Performance

                          • There are many key performance indicators (KPIs) to help marketers accurately measure an app’s performance — but not all KPIs apply in every scenario, nor are they equally important.  Many app marketers spend a lot of their time on monetization through in-app purchases, advertising, subscriptions, and upgrades, but ignore deeper analysis — such as which […]The post Must-Know KPIs for Measuring Your Mobile App’s Performance appeared first on AppLovin.
                          • What is In-App Advertising?

                          • As mobile ad spend and mobile usage continue skyrocketing, huge opportunities await developers through in-app advertising. And according to’s State of Mobile 2022 report, consumer spending in apps reached $170B in 2021 as new app downloads continue increasing year-over-year. In addition, mobile ad spending grew 23% year-over-year in 2021 and reached $295 billion.  App […]The post What is In-App Advertising? appeared first on AppLovin.
                          • How to Accelerate Growth in Global Markets

                          • AppLovin recently hosted a digital event series Going Global in China to help Chinese developers better understand overseas markets and prepare them for success. In this series, we brought together industry experts and successful developers to discuss trends and opportunities in the 3 top markets: NAM/EU, JP/KR/SEA, and LTAM. Learn from their extensive experience in […]The post How to Accelerate Growth in Global Markets appeared first on AppLovin.
                          • PeopleFun Announces Carol Miu as CEO

                          • We’re thrilled to share that AppLovin partner studio, PeopleFun, has appointed Carol Miu as Chief Executive Officer. This is a pivotal milestone for PeopleFun as it looks towards its next era of innovation and growth, as well as the industry at large with Carol paving the way for women in gaming as one of the […]The post PeopleFun Announces Carol Miu as CEO appeared first on AppLovin.

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